Meta is turning Ads Manager into an AI-operated media system. For Facebook Ads in iGaming, player value depends on conversion data, creative inputs, and...

Summer often slows down parts of the affiliate market. Stars Partners Summer Sale helps new partners redirect Europ...

Google Ads has been steadily expanding its AI capabilities for years, but the launch of AI Max marks one of the biggest...

Facebook has been declared "dead" for gambling affiliates more than once. Rising CPMs, stricter moderation, and frequent...

The World Cup is one of the busiest periods of the year for sports affiliates. Stars Partners offers new partners an extra €50...

Affiliate marketing continues to grow as brands invest more in long-term partnerships and performance-driven...

Push traffic has been part of affiliate marketing for more than a decade. It has gone through periods of rapid growth...

With new social platforms, AI-powered content channels, and constantly changing digital trends, email marketing...

Affiliate marketing has a funny reputation… Some people present it as a shortcut to easy money. Others talk about it like the...

AI is changing affiliate work in 2026. AI removes repetitive work, speeds up analysis, improves partner communicat...

Affiliate programs often compete through commission rates, traffic opportunities, and promotional support. While these factors...

The role of industry events in iGaming is changing rapidly in 2026. Conferences, private retreats, networking dinners, and...

Affiliate programs no longer rely on a single offer strategy. As competition intensifies across acquisition channels...

Affiliate marketing continues to evolve beyond traffic acquisition and short-term conversion metrics. In 2026, branding...

Usually, partnerships in the industry are built through emails, conference meetings, and short networking conversations.

For years, traffic evaluation in affiliate marketing revolved around scale. More clicks, more registrations, more first-time...

Retention in iGaming is entering a new operational phase. CRM teams now replace static segmentation and...

In affiliate marketing, affiliates and partner teams rarely build profitable partnerships based solely on payouts.

Bonuses remain one of the most visible tools in iGaming marketing. They are easy to launch, scale, and communicate.

Acquisition defines how users enter the funnel, shaping intent and early engagement. In iGaming, this stage...

In iGaming, loyalty directly impacts revenue stability, lifetime value, and long-term scalability. Affiliates, CRM specialists...

Affiliate performance in iGaming increasingly depends on what happens after the first deposit, because initial...

Traffic acquisition has entered a new stage where diversification can provide greater stability. For affiliate marketers who rely...

In iGaming affiliate marketing, budget allocation defines campaign economics more than traffic volume itself.

Conversion Conf is one of the key industry gatherings for affiliate marketing professionals, bringing together media...

Affiliate marketing in iGaming has reached a point where surface-level metrics no longer reflect real performance.

In iGaming, support is no longer a secondary function. It directly affects retention, player lifetime value, and...

Why does the same traffic source generate strong players for one product and almost no value for another?

Women have always had a remarkable ability to navigate complex situations and find creative ways to achieve their goals.

Affiliates and operator marketing teams still run SEO and PPC, but they no longer rely on them as the main growth engine.

In 2026, the global iGaming landscape is defined by speed — in product cycles, market shifts, and operational responses.

You can launch campaigns in minutes, optimize funnels in hours, and scale budgets in days. Technology makes...

Every long-term partnership eventually faces a stress test. In affiliate marketing, those moments rarely look dramatic...

Every business relationship starts with a strategic decision, even when no one says it out loud.

Let’s imagine a world where launching a traffic partnership feels less like a negotiation marathon and more like...

Traffic or product — what really drives growth in iGaming today? In 2026, the old answers no longer work. This article...

At iGB Barcelona, business conversations, partnerships, and deals usually take center stage. But for us at Stars Partners...

In iGaming, partnerships decide more than single campaigns — they define how stable and scalable your revenue will be.

The iGB Barcelona 2026 conference became another important milestone for Stars Partners — a space for growth...

Traffic is getting more expensive, players are leaving faster, and old growth models no longer scale. Retention has become...

Stars Partners is actively preparing for iGB Affiliate Barcelona, and we’ve firmly marked January 20-21 on our calendar.

Have you noticed how many resignations, role changes, and quiet exits happen right before the holidays?

Are live casinos and VR reshaping iGaming for good — or are we watching another short-lived hype cycle?

Seasonality in iGaming follows predictable patterns: traffic surges during holidays and major sports events, and then drops...

The iGaming industry is entering a new phase of expansion. The sector is redirecting its growth focus from mature

What if the boldest move in modern entertainment didn’t come from a century-old studio, but from a company...

Affiliate marketing, partnerships, and strategic traffic management now operate as a unified system, driving stable growth

Micro-communities are small, focused groups of people who genuinely care about what you do

This year, our team returned to SiGMA in Rome with one clear mission: continue what has already become

AI has quietly moved from “nice-to-have” to core infrastructure in iGaming. Industry data shows it now powers compliance

Scam traffic remains one of the most persistent threats in affiliate marketing, and its impact goes far beyond

The Dolce Vita Night Party in Rome was an unforgettable finale to SiGMA — and we proved once again that we know exactly

Split testing, or A/B testing, is the process of comparing two or more versions of a marketing element to identify

In performance marketing, the tools you choose determine how effectively you attract, convert, and retain traffic

Fraud (or scam) traffic is any activity that creates the illusion of real user engagement. In affiliate marketing

The Stars Partners team is gearing up for one of the most anticipated events of the year — SiGMA Europe 2025 in Rome! Meet us at stand 3081G

Stars Paws is more than a charity project — it’s the heart of Stars Partners community. Born from our belief that leadership means giving back, this initiative unites affiliates

We’re thrilled to share some incredible news. Stars Partners earned three nominations at the AFFHUB CPA VOICE Awards

The iGaming industry is already feeling the impact of Zoomers, a generation shaped by digital-first experiences and social connectivity.

Looking to mix business with a bit of la dolce vita? We’ve put together the ultimate list of networking spots in Rome — from hidden speakeasies to rooftops with jaw-dropping views.

This year marks a special milestone for the global affiliate and iGaming community: for the very first time, SiGMA will take place in Rome.

We’re excited to share the results of our latest Stars Paws initiative — and it’s all thanks to you! Together, we raised €1,000, and true to our promise, Stars Partners doubled the amount.

The Stars Partners team had an active presence at SBC Summit Lisbon 2025, welcoming partners and guests at our Stand F2. Over the course of the event, we gained valuable insights

Last year, Stars Partners ignited Lisbon with the legendary Astral Party — an event that kept the industry buzzing for weeks. More than two thousand guests, energy at its peak, and an atmosphere that redefined what an iGaming celebration could be.

Affiliate marketing has grown into a complex ecosystem where clicks alone no longer define success. Brands and networks are looking for partners who can deliver more than raw numbers

Cloaking House is a practical way to bring order to your campaigns: filter out bots and manual reviewers, hide working patterns from competitors, and send real users straight to pre-landers and offers.

Many view affiliate marketing as a game of traffic. Any experienced arbitrage marketer or brand working with partner networks knows that traffic alone is not enough.Competition is rising

At SBC Summit Lisbon, Stars Partners is once again bringing purpose to the spotlight with Stars Paws, our signature charity initiative. What started as a simple idea — turning donations into double

SBC Summit Lisbon 2025 recognizes Stars Partners with two shortlist nominations. For us, this recognition is a huge milestone and proof that together with our partners, we’re building something meaningful.

Last year, Stars Partners set Lisbon on fire with one of the most talked-about parties of SBC Summit. Over 2,000 guests filled the venue, and the buzz extended far beyond...

We’re beyond thrilled to share some incredible news — Stars Partners has officially been shortlisted for two prestigious awards at the upcoming SBC Summit Lisbon 2025.

Europe led the way in regulated iGaming, holding 41% of the global market share in 2022. The UK Gambling Commission and Malta Gaming Authority created licensing frameworks that attracted hundreds of operators.

The affiliate space sparks curiosity for many, yet countless people hesitate to leap. Why? Myths. Endless, exaggerated myths that make it seem riskier than it is. The truth? Most of those “facts” are pure fiction — and we’re about to bust...

In the iGaming industry, retention isn’t just another metric — it’s a core business strategy. New player acquisition usually takes center stage, but research shows that a 5% increase in retention can lead

In an age when banner ads are fading and influencers lose their sparkle, two timeless tactics live on - word-of-mouth and situational marketing. How can you ride a viral wave without crashing the brand? Read on.

Every significant iGaming calendar already has the SBC Summit Lisbon 2025 scheduled. From September 16 to 18, 2025, Feira Internacional de Lisboa (FIL) became a bustling destination for...

In today’s fast-moving iGaming market, the old way of doing affiliate marketing doesn’t work anymore. Just sending a lot of traffic isn’t enough to succeed. The industry has grown up - operators are more selective, and players expect more.

We’ve just wrapped up IGB London 2025, and wow — what an incredible 2 days! Beyond all the meetings and good vibes, we’re thrilled to share what mattered most

You’ve picked a good spot at the expo and found a contractor — it feels like everything is ready. Time to book your tickets and relax? Not quite

At Stars Partners, we’ve always believed that business can — and should — carry social responsibility. That’s why we’ve prepared this interview for Panda Media

This year, the exhibition moves to a brand new location in London, and excitement is in the air. Stars Partners has grown — and so has our booth...

As Stars Partners gears up for the upcoming SBC Summit in Malta, we know that networking is best done over great food. Whether you're closing deals

Our charity project Stars Paws was born from our team’s deep compassion and commitment to doing more. As the first iGaming company to launch...

We’re thrilled to share that Stars Partners has been shortlisted in four major award categories — recognition of our creative spirit, strategic vision...

The iGaming industry in 2025 is on the verge of a new stage of transformation. From technological breakthroughs to changes in player behavior and

In these challenging times for hiring, marketing, and traffic, I want to discuss with you the burning topic of ZOOMERS. Who are they, what have they ...

Gamification is a powerful tool that increases engagement, motivation, and player loyalty by turning routine interactions into immersive

At Stars Partners, we’re proud to support inspiring individuals whose journeys reflect resilience, passion, and a commitment to making a difference. Today, we’re excited to announce our collaboration...

Stars Partners is thrilled to announce that we have won the prestigious Best Marketing Campaign 2025 award at the AIBC Eurasia Awards!

Writing for SBC News, Stars Partners CEO Mares outlines some of the affiliate programs biggest operational and strategic objectives in 2024...

Love drives us, connects us, and makes us better. This Valentine’s Day, we at Stars Partners celebrate those who shape our journey—our partners, team, and everyone who helps us grow.

At Stars Partners, we believe that affiliate programs can and should go beyond business. As leaders in the iGaming industry, we’ve always focused on...

We’ve summed up an incredible 2024 and are excited to share our journey with you! Discover the key achievements of Stars Partners and our ambitious plans for 2025, straight from our team leads.

While the SiGMA Europe expo is the star of the show, Malta is a gem that offers countless adventures waiting to be explored! Whether you’re hunting for breathtaking views, delectable food, or just

Our team was thrilled to connect with partners and industry leaders who visited our booth. We were delighted to receive an overwhelmingly

The word gamification is heard more and more in the gambling industry, but is it a fashionable trend or a working tool to improve key metrics?

At the recent iGaming Club 2024 conference in Malaga, Alyona, Head of Affiliates at Stars Partners, shared her insights on the topic – “Affiliates and Operators: Key to Successful Partnership.” Here are the key takeaways from her speech:

Stars Partners, the premier affiliate program with high-converting brands, is pleased to announce its partnership with Betby, a leading provider of cutting-edge sportsbook solutions.

The word gamification is heard more and more in the gambling industry, but is it a fashionable trend or a working tool to improve key metrics?

You’ve picked a good spot at the expo and found a contractor — it feels like everything is ready. Time to book your tickets and relax? Not quite

This year, the exhibition moves to a brand new location in London, and excitement is in the air. Stars Partners has grown — and so has our booth...

Our team was thrilled to connect with partners and industry leaders who visited our booth. We were delighted to receive an overwhelmingly

Stars Partners, a direct advertiser with high-converting brands, is excited to announce its participation at iGB L!VE in Amsterdam from July 17-18.

Split testing, or A/B testing, is the process of comparing two or more versions of a marketing element to identify

The Stars Partners team is gearing up for one of the most anticipated events of the year — SiGMA Europe 2025 in Rome! Meet us at stand 3081G

Stars Paws is more than a charity project — it’s the heart of Stars Partners community. Born from our belief that leadership means giving back, this initiative unites affiliates

We’re thrilled to share some incredible news. Stars Partners earned three nominations at the AFFHUB CPA VOICE Awards

The iGaming industry is already feeling the impact of Zoomers, a generation shaped by digital-first experiences and social connectivity.

Looking to mix business with a bit of la dolce vita? We’ve put together the ultimate list of networking spots in Rome — from hidden speakeasies to rooftops with jaw-dropping views.

This year marks a special milestone for the global affiliate and iGaming community: for the very first time, SiGMA will take place in Rome. We’re excited to announce that Stars Partners is joining the industry’s

We’re excited to share the results of our latest Stars Paws initiative — and it’s all thanks to you! Together, we raised €1,000, and true to our promise, Stars Partners doubled the amount.

The Stars Partners team had an active presence at SBC Summit Lisbon 2025, welcoming partners and guests at our Stand F2. Over the course of the event, we gained valuable insights

Last year, Stars Partners ignited Lisbon with the legendary Astral Party — an event that kept the industry buzzing for weeks. More than two thousand guests, energy at its peak, and an atmosphere that redefined what an iGaming celebration could be.

Affiliate marketing has grown into a complex ecosystem where clicks alone no longer define success. Brands and networks are looking for partners who can deliver more than raw numbers

Cloaking House is a practical way to bring order to your campaigns: filter out bots and manual reviewers, hide working patterns from competitors, and send real users straight to pre-landers and offers.

Many view affiliate marketing as a game of traffic. Any experienced arbitrage marketer or brand working with partner networks knows that traffic alone is not enough.Competition is rising

At SBC Summit Lisbon, Stars Partners is once again bringing purpose to the spotlight with Stars Paws, our signature charity initiative. What started as a simple idea — turning donations into double

SBC Summit Lisbon 2025 recognizes Stars Partners with two shortlist nominations. For us, this recognition is a huge milestone and proof that together with our partners, we’re building something meaningful.

Last year, Stars Partners set Lisbon on fire with one of the most talked-about parties of SBC Summit. Over 2,000 guests filled the venue, and the buzz extended far beyond...

We’re beyond thrilled to share some incredible news — Stars Partners has officially been shortlisted for two prestigious awards at the upcoming SBC Summit Lisbon 2025.

Europe led the way in regulated iGaming, holding 41% of the global market share in 2022. The UK Gambling Commission and Malta Gaming Authority created licensing frameworks that attracted hundreds of operators.

The affiliate space sparks curiosity for many, yet countless people hesitate to leap. Why? Myths. Endless, exaggerated myths that make it seem riskier than it is. The truth? Most of those “facts” are pure fiction — and we’re about to bust...

In the iGaming industry, retention isn’t just another metric — it’s a core business strategy. New player acquisition usually takes center stage, but research shows that a 5% increase in retention can lead

In an age when banner ads are fading and influencers lose their sparkle, two timeless tactics live on - word-of-mouth and situational marketing. How can you ride a viral wave without crashing the brand? Read on.

Every significant iGaming calendar already has the SBC Summit Lisbon 2025 scheduled. From September 16 to 18, 2025, Feira Internacional de Lisboa (FIL) became a bustling destination for...

In today’s fast-moving iGaming market, the old way of doing affiliate marketing doesn’t work anymore. Just sending a lot of traffic isn’t enough to succeed. The industry has grown up - operators are more selective, and players expect more.

We’ve just wrapped up IGB London 2025, and wow — what an incredible 2 days! Beyond all the meetings and good vibes, we’re thrilled to share what mattered most

At Stars Partners, we’ve always believed that business can — and should — carry social responsibility. That’s why we’ve prepared this interview for Panda Media

As Stars Partners gears up for the upcoming SBC Summit in Malta, we know that networking is best done over great food.

Our charity project Stars Paws was born from our team’s deep compassion and commitment to doing more. As the first iGaming company to launch...

We’re thrilled to share that Stars Partners has been shortlisted in four major award categories — recognition of our creative spirit, strategic vision...

The iGaming industry in 2025 is on the verge of a new stage of transformation. From technological breakthroughs to changes in player behavior and evolving affiliate marketing strategies — the market is evolving

In these challenging times for hiring, marketing, and traffic, I want to discuss with you the burning topic of ZOOMERS. Who are they, what have they ...

Gamification is a powerful tool that increases engagement, motivation, and player loyalty by turning routine interactions into immersive

At Stars Partners, we’re proud to support inspiring individuals whose journeys reflect resilience, passion, and a commitment to making a difference. Today, we’re excited to announce our collaboration...

Stars Partners is thrilled to announce that we have won the prestigious Best Marketing Campaign 2025 award at the AIBC Eurasia Awards!

Writing for SBC News, Stars Partners CEO Mares outlines some of the affiliate programs biggest operational and strategic objectives in 2024...

Love drives us, connects us, and makes us better. This Valentine’s Day, we at Stars Partners celebrate those who shape our journey—our partners, team, and everyone who helps us grow.

At Stars Partners, we believe that affiliate programs can and should go beyond business. As leaders in the iGaming industry, we’ve always focused on ...

We’ve summed up an incredible 2024 and are excited to share our journey with you! Discover the key achievements of Stars Partners and our ambitious plans for 2025, straight from our team leads.

While the SiGMA Europe expo is the star of the show, Malta is a gem that offers countless adventures waiting to be explored! Whether you’re hunting for breathtaking views, delectable food, or just

The word gamification is heard more and more in the gambling industry, but is it a fashionable trend or a working tool to improve key metrics?

Stars Partners, a direct advertiser with high-converting brands, is excited to announce its participation at iGB L!VE in Amsterdam from July 17-18.

At the recent iGaming Club 2024 conference in Malaga, Alyona, Head of Affiliates at Stars Partners, shared her insights on the topic – “Affiliates and Operators: Key to Successful Partnership.” Here are the key takeaways from her speech:

Stars Partners, the premier affiliate program with high-converting brands, is pleased to announce its partnership with Betby, a leading provider of cutting-edge sportsbook solutions.