Top iGaming Trends in 2025: Stars Partners Expert Insights

The iGaming industry in 2025 is on the verge of a new stage of transformation. From technological breakthroughs to changes in player behavior and evolving affiliate marketing strategies — the market is evolving at high speed. The Stars Partners team has identified five key trends that will have the greatest impact this year. Here’s a detailed overview — with expert commentary from our CEO, Mares.

1. Strategic Partnerships and Smarter Affiliate Models

Affiliate marketing is becoming more mature and conscious. Affiliates are no longer chasing high payouts alone — they are prioritizing long-term, transparent, and tech-oriented partnerships.

“Partners today look beyond the numbers. They seek trust, support, and the ability to build a sustainable business. Operators offering flexibility, niche products, and strong retention tools are winning this race,” says Mares, CEO of Stars Partners.

Competitive offers (such as RevShare up to 50%), personalized affiliate support, business development assistance, and brand reputation are the key factors when choosing an affiliate program. Operators must now invest not only in player retention, but also in affiliate retention.

2. AI, Personalization, and Automation as the Business Foundation

Artificial Intelligence has already become a fundamental part of successful iGaming strategies. In 2025, AI is applied across all levels — from operational analytics to personalized player engagement.

AI helps to:

• Personalize bonuses and content
• Automate segmentation and retention flows
• Predict user behavior and reduce churn
• Optimize traffic quality and targeting

“AI-driven personalization is no longer optional — it’s a must-have standard. The more relevant the platform is to each player, the stronger their engagement and loyalty,” notes Mares.

AI is becoming deeply embedded in core operations, including:

• Real-time interface adaptation based on player behavior
• Automated customer support through smart chatbots
• Predictive analytics to identify risky or inactive users
• Self-regulation systems for responsible gaming

Smart bots, adaptive interfaces, and gamified UX are especially crucial for younger audiences seeking fast, intuitive, and interactive experiences.

3. Big Data and Hyper-Personalization: The New Marketing Era

The next level of personalization is being powered by Big Data — large-scale behavioral and user activity analysis.

Operators and affiliate programs are increasingly building their marketing around:

• Behavioral modeling
• Audience segmentation by hundreds of parameters (playtime, deposit frequency, favorite games, etc.)
• Predictive analytics (which users are at risk of leaving, who is ready for upsell, etc.)
• Real-time automated A/B testing

This allows platforms to create highly tailored offers not manually, but automatically — increasing conversion rates, player retention, and average deposit values.

“Big Data is no longer just analytics — it’s a practical tool for intelligent marketing and a personalized user experience,” comments Mares.

Hyper-personalization will become a key competitive advantage, especially in saturated and highly regulated markets.

Read the full article about Brand Recognition as a Growth Driver Stricter Regulation and Compliance as a Strategic Tool on the Affhub Media.