Why iGaming Needs a New Kind of Affiliate Partner

Industry Insights by Stars Partners

In today’s fast-moving iGaming market, the old way of doing affiliate marketing doesn’t work anymore. Just sending a lot of traffic isn’t enough to succeed. The industry has grown up - operators are more selective, and players expect more. Affiliates who still focus only on clicks, without offering real value or strategy, are falling behind.

🎯 The Shift: From Bulk Traffic to Qualified Engagement

Research shows that 80% of iGaming activity now happens on mobile devices, bringing in over $82.8 billion in revenue in 2025 alone. But affiliates who still rely only on getting lots of random clicks are earning less, as costs per click are rising and regulations are getting stricter.

At the same time, the global iGaming market is growing fast - from $95.5 billion in 2024 to a projected $275 billion by 2034. Because of this, operators are no longer just looking for traffic or sign-ups. They now care more about how well players convert, how long they stay, and how much value they bring over time.

📊 What Actually Works in Affiliate Marketing Today

1. Funnel Optimization & A/B Testing. Top affiliates achieve CTRs above 2% by consistently running A/B tests on landing pages, CTAs, offers, and UX elements. They build pre-qualified funnels so users arrive already warmed up and ready to convert.

2. Hyperlocalization. Adapting content to regional languages, cultural nuances, payment methods, and local events can boost conversion rates by 25-70%. Users respond far better to offers that feel local and relevant.

3. Personalized Offers. Behavioral data is used to tailor bonuses and incentives to individual users, which increases engagement and revenue by 10-15%. Relevance drives action.

4. Influencer Collaboration. In 2025, 38% of marketers are investing in influencer partnerships. Micro and nano-influencers, with deeply engaged audiences, deliver authentic traffic and help build trust around the brand.

👉 Top iGaming Trends in 2025 - read here

🤝 From Affiliates to Strategic Partners

Top-tier affiliates now co-create campaigns, align on KPIs, and deliver actionable player insights. With RevShare deals often offering 25-40% of Net Gaming Revenue, affiliates benefit directly from player lifetime behavior.

They also use tools like Voluum to track their campaigns in real time and quickly improve results across different traffic channels.

🌟 Why Stars Partners Leads the New Era

At Stars Partners, we embrace the data-driven and quality-first affiliate model. We offer:

• Transparent tracking & KPI dashboards - so affiliates monitor conversions, retention, and player value.
• Competitive CPA & RevShare structures, aligning payouts with real performance.
• Dedicated support - for SEO-led, media-buying, or content-focused affiliates aiming for long-term growth.

If you're ready to evolve beyond "naked traffic" and become a true iGaming strategist, Stars Partners got you covered.

Looking for a top-tier affiliate program with best terms and growth support?

Join Stars Partners today and seize the future of smart iGaming affiliate partnerships.