How Stars Paws Brought Warmth to SiGMA Rome 2025

This year, our team returned to SiGMA in Rome with one clear mission: continue what has already become a heartfelt tradition for Stars Partners — our annual Stars Paws charity initiative.

Every time we step into a new expo hall, we know that besides business meetings, panels, and partnerships, there is something much more meaningful waiting for us: the chance to help those who cannot ask for help themselves.

Stars Paws started as a small act of kindness and, over the years, has grown into a signature part of who we are as a team. Rome was our fifth charity event, and as always, our booth became a little hub of warmth, generosity, and people willing to lend a hand. Visitors stopped by not only to talk business, but to join a mission that matters.

And we promised: no long speeches, no suspense, just honest results. Together — partners, friends, colleagues, and everyone who supported us — we raised €3,772 for the shelter.

For us, it's a reminder that community goes beyond the industry, beyond events, and beyond corporate goals. Every donation was a moment of shared purpose, and every euro brings real change to real living beings.

What Your Support Became for the Shelter's Animals

For us, €3,772 is not just a number. It's a strong message: kindness grows when people unite. But the real impact of this amount becomes visible only when it reaches the shelter and the "happy tails" who rely on it for food, medicine, and simply a safer life.

After SiGMA, we visited the shelter personally to deliver everything the animals needed most. Thanks to everyone who contributed, we brought 200 bags of food — enough to cover at least four months of meals. Overseeing the staff as they stacked the bags, already planning how to distribute them, reminded us of how essential basic supplies are to their daily work.

We also delivered a complete set of medicines and treatment essentials that the shelter had urgently requested. Before the event, they shared a list of priority needs — and together, we completed it. There's something truly special about knowing that every single item came from collective support and shared empathy.

Walking around the shelter, seeing wagging tails and curious noses, we felt again why Stars Paws exists. These animals don't know what a conference is, or what SiGMA means — but they think care. And that's exactly what we wanted to bring.

Next Stars Paws: Barcelona Awaits!

Every year, Stars Paws reminds us that kindness grows when we do it together. We're always truly grateful for your involvement — because this project exists thanks to people like you. Your support gives real help to animals who can't ask for it themselves, and it inspires us to continue expanding this mission.

And now, it's almost time for the next chapter. You'll be able to join Stars Paws again very soon — this time in Barcelona at iGB Affiliate. We're preparing a new charity collection, and we can't wait to see familiar faces and welcome new supporters. Your participation matters more than you think: every contribution becomes food, medicine, comfort, and a safer tomorrow for the tails waiting in the shelters.

And remember: Stars Partners always doubles every donation collected — amplifying the impact of your kindness even further.

Thank you for being part of Stars Paws. The tails are waiting.