From Kindness to Action: The Results of Our Charity Project

We’ve just wrapped up iGB LIVE London, and wow — what an incredible 2 days! Beyond all the meetings and good vibes, we’re thrilled to share what mattered most — our Stars Paws charity project.

Stars Paws is our charity initiative that we run during events across different countries.The goal is simple — to help animals in shelters. At the expos, we offer exclusive merch in exchange for donations, and then Stars Partners doubles every euro raised. All funds go toward purchasing essential supplies that shelters truly need.

This time, we prepared a fresh drop of our Stars Paws merch, made especially for the expo. From hoodies and T-shirts to dog collars, panamas, and even tiny dog hoodies. 😏

But the real hit?

👉Our custom print station where guests picked a funny meme or dog pic, and we printed it live on a T-shirt. Fast, fun, and super wearable — all in Stars Partners brand colors.

Check out how it looked 👇

🐾 We raised €2,000 in just 2 days.

💥 Stars Partners doubled that to €4,000.

Why “All Dogs Matter”?

Because not all dogs are lucky.

We chose All Dogs Matter — a small London shelter with no government support, housing up to 30 dogs at a time. Their dogs usually wait 3–4 months before finding a home.

We don't hand over money, we always bring items. They gave us a list of real needs, and we delivered:

✅ 100+ kg of food
✅ 20+ soft beds
✅ Medications, hygiene kits, leashes, treats & more

Some of the items were brought by Ubers (they were fully packed), the rest — shipped straight to the kennel's door.